Business sustainability in the 21st Century demands an International presence irrespective of the type of product and services. In this global village, demand exists everywhere, and quality supplies can move quickly beyond borders. Internationalization of Marketing strategy is thus the critical aspect of business growth. International Product and Service Strategies present the following four dilemmas.... Continue Reading →
International expansion is always a strategic objective in this Globalized World. The interdependence of countries requires the movement of goods and services across the continents. Thus International Supply Chain Design is seeing a renewed focus. Supply chains are the essence of business as they satisfy the essential utilities of time, place, form & possession, of... Continue Reading →
The adage all that glitters is not gold, is a reality in International Business expansion plans. It is essential to deep dive into a lot more data, as my experience with Global Leaders is that they mostly make two common mistakes: Heavy reliance on GDP Growth Rate. Taking a gut call or being led by... Continue Reading →
International Business has existed since historic times. The approach of Mercantilism marked the Pre-World War era. Nations aspired to achieve export surplus through colonization of countries. Thus, raw material imports would come in for free, and the finished goods could then be exported back to colonies in exchange for gold or other precious resources and... Continue Reading →
The devastation of World War II led to an understanding that global cooperation is the only way for sustainable prosperity and well-being. The winds of change started with creating the Bretton Woods twins World Bank & IMF and later, GATT's creation and transformation into WTO. The rapid growth of National Economies that were collaborating through... Continue Reading →
To think that any V-shaped recovery of the economy from now onwards will be spontaneous and smooth is being naive. As a student of International Business and an Anthropologist, I have been studying consumer & business behaviors and Socio-Political behaviors, and the findings are fascinating. The economy has its own characteristics of cycles, the bust... Continue Reading →
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